Pinche Vegana™

When we took on the branding project for Pinche Vegana, the original identity was scattered and lacked a clear direction. The previous design elements were inconsistent, with a mix of gradients, varying colors, and mismatched styles that didn’t effectively communicate the brand’s vibrant and spunky spirit. Our mission was to streamline and strengthen the brand, creating a more consistent and cohesive identity that would resonate with its skeptical audience when it comes to new-comers in the marketspace.

Our team approached this partciular rebrand by stripping away the unnecessary elements and introducing a cleaner, bolder aesthetic. The gradients were replaced with two solid principal colors that now define the brand’s visual identity, complimented by a third support color to add diversity to its outreach. The mascot illustration and typography underwent a significant transformation, with vague and inconsistent lines giving way to bold vector shapes and consistent lines. This allowed for a more unified presentation across all brand touchpoints, from the truck’s signage, show tents, apparel, e-commerce website, point of sales, to its social media presence.

Pinche Vegana is now more than just a taco truck; it’s a brand that embodies a movement. The new identity we crafted doesn’t just focus on the food, but also on the culture and community that surrounds veganism. With a cleaner, more focused brand, Pinche Vegana now stands out as a beacon in the vegan culinary scene, reflecting the boldness and energy of the movement it represents.