LeTip® International, Inc.
The Power of Us®
In this project, we undertook a comprehensive brand overhaul for a 46-year-old professional networking and leads corporation. The challenge was to revitalize their long-standing message and culture, transforming it into a vibrant, energetic identity that better reflects the dynamic synergy the organization fosters. The goal was to modernize their brand while preserving the legacy they had built over decades.
Key to this transformation was establishing a new brand culture where inclusivity, diversity, and growth are at the forefront. We crafted a cohesive brand narrative that resonated with a broader audience, ensuring that every element—from the visual identity to the tone of voice—aligned with these values. This overhaul wasn’t just cosmetic; it was a strategic shift that positioned the corporation as a forward-thinking leader in the professional networking space.
The rebrand encompassed a wide array of deliverables, including digital solutions, signage, convention materials, and printed collateral. Each piece was meticulously designed to convey the new, invigorated brand essence, ensuring consistency across all touchpoints. The result is a cohesive, modern brand that not only attracts but also actively engages a more diverse and vibrant community, reflecting the corporation’s commitment to fostering inclusive growth.
