CMS • CARES

Leading The Way to Better Care for Everyone™

We had the exciting challenge of rebranding a Medicare agency, transforming its image from traditional and clinical to one that feels fun, vibrant, and approachable. The goal was to break away from the typical, conservative healthcare look and inject energy into the brand through bold colors, dynamic shapes, and eye-catching designs. By incorporating playful yet professional elements, we created a visual identity that stands out while maintaining the trust and credibility essential in the healthcare space.

This rebranding effort not only modernized the agency’s presence but also made it more alluring and engaging to a wider audience. The refreshed look communicates a sense of warmth and accessibility, appealing to both seniors and caregivers alike. From updated logos and printed collateral to an entirely revamped website, every detail was crafted to ensure the brand feels welcoming and exciting, leaving a lasting impression in a crowded market.